CHICAGO ACADEMY OF THE ARTS

A Taste for the Arts Gala

Harris Theater for Music and Dance

1500 guests

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When The Chicago Academy for the Arts looked to expand its A Taste for the Arts Gala from a small event at the Merchandise Mart to a 500-person gala with a free performance for 1,500 at the Harris Theater, CF&A was retained to develop the strategy and implement the multifaceted event. In one of the three subsequent years, the event featured the unveiling of new branding. The invitation, pre-event receptions and the performance all featured the original branding. At the conclusion of the performance, the new brand was unveiled. The guests exited the theater to find that all the lobby signage was changed and the post-event dinner decór supported the new brand.