PUBLIC RELATIONS AND SOCIAL MEDIA
The Gene Siskel Film Center (GSFC), a public program from the School of the Art Institute of Chicago, aims to present carefully curated cinema in a non-commercial context that sets aesthetic and entertainment standards. With the goal to provide world-class film, the center hosts many events throughout the year to support the film industry. In 2009, GCFC first employed the services of CF&A to manage publicity and social media for their most significant fundraising event, the Renaissance Awards Gala. In addition to the benefit, CF&A also has brought awareness to other events including “Hollywood on State,” the Film Center’s Oscar Party.
CF&A began working with Brantley by developing a detailed public relations timeline that strategically mapped out press initiatives and coverage opportunities surrounding the artist’s exhibitions in Chicago. Our team invited a curated list of art industry press contacts to Brantley’s first solo exhibition at the Kasia Kay Art Projects Gallery. In addition to touting the exhibition, CF&A also leveraged Brantley’s winning work in a Red Bull-sponsored art competition that ultimately sent him to SCOPE Miami during Art Basel Miami to generate media buzz for the artist.
With these noteworthy angles, CF&A was able to secure a partnership with 900 North Michigan Shops to feature Brantley at its exclusive “Fashion’s Night Out” event. During the event, Brantley completed a live art performance that served as the backdrop for a runway fashion show. This partnership opened the door for Brantley to gain exposure amongst luxury brand shoppers and further establish himself as a Chicago artist to watch.
CF&A leveraged Brantley’s rising popularity to publicize his “Brothers of Robbing Hood” exhibition at the Lacuna Artist Lofts in advance of his trip to SCOPE Miami. CF&A’s public relations efforts for this exhibition resulted in a cover story for the Chicago Reader, inclusion in Chicago Magazine’s “10 Must See Art Shows” and a feature on NBC 5. Since the exhibition was on view during Chicago Artists Month, our team was also able to secure coverage for Brantley in various fall arts previews for Time Out Chicago and Chicago Gallery News, among others.
